Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the Golden Circle, what he calls “a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others.” His newest work explores “circles of safety,” exploring how to enhance feelings of trust and confidence in making bold decisions.

“I try to find, celebrate and teach leaders how to build platforms that will inspire others. ”
Simon Sinek

An ethnographer by training, Sinek is an adjunct staffer of the RAND Corporation, and is active in the Education for Employment Foundation, helping create work opportunities for young men and women in the Middle East and North Africa He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.